Apr 14, 2021

BitClout creates the first ‘social media stock market’

BitClout
Cryptocurrency
Blockchain
Bitcoin
William Girling
3 min
Combining blockchain tech with cryptocurrency, BitClout is the first instance of a unique new concept in finance: a social media stock market
Combining blockchain tech with cryptocurrency, BitClout is the first instance of a unique new concept in finance: a social media stock market...

Started in March 2021, BitClout describes itself as “not a company” but rather an “open-source blockchain” that functions as a social media platform.

People are given the opportunity to ‘invest’ money in the social standing of famous individuals such as Elon Musk, Ariana Grande, Kim Kardashian, and others. The value of these individuals (contextualised as a ‘coin’) can be directly affected by their actions, wherein positive actions lead to an increase and vice versa.

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In BitClout’s official white paper it claims that there is “no company behind it - it’s just coins and code.” Those who wish to purchase a ‘creator coin’ asset can do so by first purchasing Bitcoin and then exchanging it. Furthermore, the value of BitClout doubles per every million sold, which the document claims creates a ‘natural scarcity’ greater than Bitcoin’s.

Crypto that commoditises people

It should be noted that the individuals commoditised under the BitClout model have no direct affiliation with the platform and receive no direct benefit from their coin’s value. However, they can ‘claim’ their coin and link it to official social media accounts (NOTE: this also does not provide any form of monetary remuneration).

The exact nature of ‘investing’ in BitClout remains unclear. Over US$225m has reportedly been processed, yet buyers do not currently have the option to extract the value they put in.

BitClout states that it hopes to integrate future benefits such as:

  • “Stakeholder meetings” where the asset individual interacts with their investors
  • Levels of access dependant on the amount one chooses to invest
  • Premium content available only to investors

These proposed features bear a resemblance to Patreon’s business model, with the caveat that certain individuals on BitClout may not necessarily be entertainers and therefore might not want to generate content for an audience.

Decentralising social

The white paper describes the BitClout concept as an “emerging phenomena”; indeed, the website compares Bitcoin’s recent impact of “decentralising money” with its own efforts to “decentralis[e] social.”

“[W]ith BitClout you can buy someone’s coin and then retweet them, which makes it so that you’re not only along for the ride financially if they blow up, but you also get bragging rights.

“Imagine the difference between being able to say ‘I retweeted her early on’ vs being able to say ‘I bought her coin when it was $0.50 and now it’s $500’.”

Whether BitClout becomes a template for the future or merely a phase in finance’s development, the willingness of investors to pour millions of dollars into the speculative new market indicates that interest clearly exists.

The future of investment could conceivably include some form of ‘social media stock market’ - a concept that could one day include everyone, not just the rich and famous. The socio-economic implications of doing so, however, would need to be carefully considered.

Image source: BitClout white paper (page two)

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May 12, 2021

The FinTeThe Fch Show: Alternative payments and Open Finance

Fintech
alternativepayments
openfinance
unbankedcommunities
1 min
Scott Birch, Editorial Director, and Will Girling, Editor of FinTech Magazine, discuss alternative payments, Open Finance, and unbanked communities

In episode four of the FinTech Show (originally broadcast live on 7 May at 1pm BST), Scott Birch and Will Girling discuss:

  • Alternative payments (read the original web story here) - 2:39 to 6:57

  • The May 2021 edition of FinTech Magazine - 7:00 to 13:26 (featuring Smita Gupta at Finastra)

  • Unbanked communities - 19:16 to 21:16 (featuring Bogdan Dinu at Thunes)

  • Open Finance - 22:55 to 25:31

We also poll our LinkedIn community on the question 'Have you used an alternative payment method since the pandemic?’ and conclude with our infamous gameshow section (this week: FinTech Fortunes). A splendid time is guaranteed for all.

Before you go! Follow us on LinkedIn and make sure to tune in on 28 May for the next FinTech Show.

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