Anne Boden reveals ambitions for Starling Bank
Anne Boden has bared Starling’s ambitionsin a recent interview wi...
In a recent interview with IBS, CEO Anne Boden shared her ambitions for the neobank.
Anne Boden has bared Starling’s ambitions in a recent interview with IBS Intelligence. Boden shared that the bank plans to use an Irish banking license to passport into European countries in the coming years.
“We’re working on a process to get an Irish banking licence, which will mean that we can have a European Centre in Dublin and then passport out of Dublin, out of Ireland, into European countries. So we very much hope that in a couple of years’ time, you’ll be seeing us across Europe,” Boden said.
In addition, Boden has revealed plans to expand the brand’s products to house multi-currency accounts, new retail products, and new services for small businesses.
“We are ever so proud that we are doing such great things for businesses,” Boden said. “Starling is at an exciting place, it’s full of people that are passionate about building banking services for our customers. And when those customers thrive, we thrive.”
“I have a chance in my role of coming across some exciting businesses that are new, that are exciting that is changing the world for the good. And I am in that unique position of being able to help those businesses.”
These comments follow shortly after Boden announced Starling’s ambitions of becoming the first challenger bank listed on the Stock Exchange, which could be expected as soon as 2022.
Did you know? According to Starling, the UK has a £17bn “shed economy,” comprising over 104,000 micro-businesses that operate from their garden sheds. These are the stats that inspired its latest UK advert.
For more information on all topics for FinTech, please take a look at the latest edition of FinTech magazine.
Frictionless banking, the Salesforce way
Alan Donnelly has enjoyed a long and successful career in the IT and financial services industry. He has worked with banks, insurers, payments companies, fintechs and more in support of business transformation programmes for some of the biggest names in the business for the past 27 years.
Today, he’s head of financial services for Salesforce UK, the leading global, cloud-based CRM platform that integrates customers and companies. Donnelly is also currently leading the Salesforce operation that is digitally transforming the UK arm of the Madrid-based Santander Group.
“I have had the pleasure of working with many financia
l institutions over many years,” he says. “Typically, it was involved in helping customers build big banking systems and banking platforms that ran what we would call systems of record. But now, as I've moved into Salesforce and we're building our financial services business, we are really now helping our customers engage with their customers.”
The partnership withSantander is a multi channel operation that sees Salesforce helping the bank to engage better with corporate clients and retail customers via their branches and the internet, says Donnelly.
“We're also helping them with customers, who maybe wish to acquire mortgages and mortgages for the life events. I guess it's a multi connectivity environment. But in every case, Santander needs to understand the customer's requirements and better serve those customers in the right time and the right fashion,” Donnelly explains
He adds, “I also think the ability to contact customers whenever they need help and support, as we've seen in the recent pandemic, has proven critical - so I think technology is definitely much more connectable and effective than it was before.”