Coinbase & Ledger Collaborate, Increasing Access to Crypto
Coinbase, the leading onramp and infrastructure provider for on-chain builders, has partnered with global digital assets provider Ledger to help streamline the crypto purchasing process and increase the accessibility of crypto to new users.
The partners say together they can bring accessible, seamless and secure purchases to crypto users, creating easier pathways for the exchange of self-custody.
Indeed, this latest collaboration builds on an existing partnership between Coinbase and Ledger, which has been in place since 2023 and acts upon a joint mission to launch services focused on seamless purchases in 2024.
Crypto for all with Coinbase and Ledger
Per their latest collaboration, Coinbase Pay’s functionalities are now integrated into the Ledger Live app, enabling users to transfer existing crypto holdings and conduct transactions directly, via mobile or desktop.
Ledger says this has significant benefits for its users by facilitating the direct receipt of crypto purchases on their Ledger devices while allowing customers to keep their preferred payment methods on Coinbase, whether it be Visa, Mastercard or an automated clearing house.
This represents a seamless upgrade in transferring crypto assets for both Ledger and Coinbase’s customer bases, which was previously a cumbersome process that could result in potential errors, particularly for new users and those starting out in crypto assets trading.
Ian Rogers, Ledger's Chief Experience Officer, says: “Coinbase and Ledger are two of the only companies in crypto for longer than ten years, and it's already the case that we share both values and customers.
“Both Ledger and Coinbase are focused on making crypto easy to use and keeping consumers secure. Now Coinbase users can easily buy crypto right within Ledger Live, and Ledger users can easily buy with Coinbase.”
A new age for crypto?
Of course, this collaboration marks a significant step in both Ledger and Coinbase’s growth plans and joint aims to nurture the crypto economy, but it also points to growing confidence in digital assets trading following a recent resurgence in crypto activity leading to an anticipated bull market.
Indeed, the digital trading assets market has faced regulatory wins in recent times, after the US Securities and Exchange Commission (SEC) approved trading in spot Bitcoin exchange-traded funds (ETFs) in January 2024.
This was hailed as a key milestone in further regulations for digital assets trading and could open the floodgates for increased crypto adoption.
To help further the mass adoption of crypto, Coinbase and Ledger’s collaboration may mark an important step to making crypto more accessible and user-friendly to users, particularly those dipping their toe in the market for the first time.
Today, eight in 10 crypto users are using Coinbase as their custodian, highlighting the importance of its move to make crypto more accessible.
By introducing new customers to crypto slowly, Coinbase and Ledger hope to shift users from traditional financial instruments to the true use case of crypto – self-custody of assets.
Lauren Dowling, Head of Product at Coinbase Developer Payment Services, adds: “At Coinbase, we’ve focused on building the most trusted, scaled, and reliable onramps and infrastructure for on-chain builders that expand access to crypto and help drive an updated financial system.
“We’re delighted to collaborate with Ledger to allow users to more seamlessly purchase crypto with Coinbase Pay straight into their self-custody solution.”
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