Businesses expected 'to do more with less' - Sage consultant

Technology businesses must adapt to the expectation of doing more with less, according to Sage's Industry Principal Consultant for Software and Technology

Technology businesses are under constant pressure to do more with less in the finance function, according to Marvin Fletcher Rogers, Industry Principal Consultant for Software and Technology at Sage.

He was speaking as part of Tech Live London, a virtual one-day conference which brought together key decision makers and thought leaders from the full spectrum of the global technology industry.

Increasingly, companies are expected to tighten their belts and get along with the technology platforms that they already have, Fletcher Rogers says.

“Unsurprisingly, given the current environment, very few organisations – even those that are scaling – are likely to have huge increases in their IT budgets or their spend associated with investment in technologies.”

This is compounded by well-documented staffing challenges facing the industry, as well as high consumer expectations. Customers still expect their account details and history to be passed through every stage of the customer journey, delivering a seamless experience.

One way that companies can do more with less is by utilising automation and AI. Marvin Fletcher Rogers recommends that businesses think about the entire tech stack rather than purchasing individual tools that don’t necessarily give the entire picture.

Every business tool must deliver the value that it set out to achieve – both on its own merit, and as part of the wider tech stack.

Automation and AI can also lead to better job fulfilment, making it easier to attract and retain talent, Fletcher Rogers suggests.

His keynote presentation, as well as other sessions delivered as part of Tech Live London, can be watched on demand now on Technology Magazine’s YouTube page.

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