Amazon & TradeBridge Partner on £5m Seller Funding

Amazon, the global e-commerce platform, and TradeBridge, a provider specialising in SME funding, have introduced a new term financing programme that will offer UK-based Amazon sellers access to capital of up to £5m (US$6.3m). 

The initiative, announced yesterday, targets sellers seeking to expand operations on the Amazon marketplace.

The collaboration addresses funding challenges faced by online retailers who operate on the platform and require capital for growth.

Streamlined Application Process

The new financing programme features a digital application process through Amazon's Seller Central platform, where eligible merchants can apply for funds based on their trading history and performance metrics. 

TradeBridge, which will assess all applications, states that sellers can receive decisions within two hours of submission.

This term loan product allows sellers to select specific repayment periods and schedules. The structure enables merchants to align payment dates with their business needs and accounting schedules.

Sellers can determine when funds will be deposited to support key business activities. Offers remain valid for 30 days, and the companies emphasise that all fees will be presented upfront with no hidden charges.

“We know from our sellers in the UK that term financing options are an important means for increasing cash flow, and growing and expanding their businesses,” says John Boumphrey, Amazon UK Country Manager. 

“We remain committed to supporting the growth of small businesses on our stores by providing them with flexible, accessible funding options.”

Eligibility Requirements

To qualify for the programme, sellers must have at least six months of trading history on Amazon's platform. 

Eligible sellers will receive invitations to apply via Amazon's Seller Central dashboard, with TradeBridge managing the application process.

The funding can be used for various business purposes, including inventory expansion, marketing campaigns, technology investments, or infrastructure upgrades—areas that often require substantial capital investment for e-commerce businesses.

“The lack of impactful funding for SMEs is preventing many great businesses from realising their true potential,” explains Seb Miles, Co-CEO of TradeBridge. “Online sellers need fast access to funding to seize growth opportunities.”

Capital for Growth

The programme aims to provide merchants with the financial resources needed to scale their operations without the constraints that might be imposed by traditional financing channels.

John Boumphrey notes that the financing will “benefit a range of sellers on Amazon, whether they are looking to simply better manage cash flow or support larger scale investments like infrastructure and technology upgrades”.

The partnership represents TradeBridge's focus on the e-commerce sector and Amazon's continuing efforts to provide business tools for its marketplace sellers. 

Seb Miles adds: “This partnership empowers ambitious marketplace SMEs to scale. We are delighted to have been selected by Amazon to be one of two funding partners for their UK sellers.”

For sellers interested in the programme, more information is available on Amazon's dedicated lending page and TradeBridge's marketplace solutions website.

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