Dynatrace: unlocking the science of operational performance
Dave Anderson, Brand and Digital Evangelist, describes how Dynatrace can optimise company performance in an increasingly complex IT landscape.
A specialist in accelerating digital transformation, Dynatrace is a software solutions provider founded in 2005 and headquartered in Massachusetts. “As cloud environments become more complex, the underlying software needs to work flawlessly,” says Dave Anderson, Brand and Digital Evangelist. Now part of Dynatrace for over five years, he started in the company’s APAC office as Marketing Director, but subsequently moved to head up marketing activities in the UK and the US, before finally taking up his current post in his native Australia. “I've done the world tour,” he jokes.”I’ve been around the world and I’m very excited to be back on home soil.”
When asked to sum up the company, Anderson says the following: “Dynatrace provides intelligence into the performance of a company’s operations and critically applies a layer of AI to enable DevOps teams to work more efficiently.” The company facilitates this by enabling the fast comprehension of where performance issues in an environment are, either automatically or through direct investigation.
Recognising that digital transformation is no longer a choice but rather an inescapable and exponentially growing process, Anderson considers Dynatrace as essential providing its clients with “intelligence and confidence to ensure that these complex applications are working the way that they should.” One of its partners in particular, insurance company Vitality, understands the value of Dynatrace’s technology and is taking it in exciting new directions. “Vitality is a great client because it's using our core platform not just to understand their singular applications, but rather their entire digital experience.” After all, while insurance companies might be comparable in terms of products, it is by offering a superior customer experience that they can truly differentiate and this is what Dynatrace helps them to achieve.
Stating that Vitality’s emphasis on insurance fused with incentive-based health and wellness resonates strongly with him personally, Anderson compliments the company for “really understanding how the performance of every system, API connection and call” factors into its success. It is by working closely with clients like Vitality that Dynatrace is able to determine how best to improve its own services, “Our culture is predicated on not settling for the status quo and continuing to innovate,” Anderson continues. “Dynatrace thrives on exactly the same transformation that our customers are undergoing.”
With a platform based on AI (artificial intelligence), one of the fastest growing enterprise technologies in the market, both in terms of adoption and development, Dynatrace’s proven services are likely to evolve concurrently, “You're not going to see an end to the improvement of AI and automation.” However, Anderson also acknowledges that an important portion of any digital transformation is actually strongly rooted in culture. “It's not about tools or platforms,” he emphasises. As such, he takes a final opportunity to praise Vitality, both as a partner and as a digitally-focused pioneer in the industry, “[Vitality] has a fantastic culture and that will allow them to continue to innovate. I'm really excited about what they're going to do next.”
Singapore FinTech Association launches new networking club
The Singapore FinTech Association (SFA) has announced the launch of a new SG FinTech Club, which will act as hub that enhances networking among local fintech companies based in Singapore.
The APAC nation, which is a leading regional centre for fintechs, accounting for 13% of Singapore’s GDP in 2020. More than 1,400 fintech companies are based there, employing an estimated 10,000 people.
Technology is a driving factor within the space, and the SG FinTech Club will act as a base through which knowledge, resources and connections can be shared, as a way to increase the level of expertise in the space.
According to reports, the SFA will also develop and curate the engagement programmes for the fintech ecosystem. SG FinTech Club members will benefit from hospitality privileges offered by Supporting Partners , such as co-working spaces, which they can leverage on for social engagements.
The club’s existing membership platform will also enable users to sign up for talent matchmaking sessions, industry expert mentorship programmes, and masterclasses organised by SFA.
SG Fintech Club partnerships
The initiative has attracted the attention of several global fintech leaders, including the Institute of Banking and Finance (IBF). J.P. Morgan has also joined the club as Supporting Partner and Corporate Partner, respectively, to develop skills and career development events.
Speaking about the launch of the new club, Shadab Taiyabi, President of SFA, explained, “We are proud to collaborate with MAS on the launch of SG FinTech Club, and play our part in contributing to Singapore’s thriving FinTech ecosystem.
“We hope that the Club would be the key platform for inspiration and innovation, where professionals in the financial services sector can come to exchange opinions, network, and explore endless ideas with other like-minded individuals.
He continued, “Through the Club, we strive to champion and bolster Singapore’s FinTech entrepreneurship growth, facilitate the sharing of insights, collaborations, discussions and advocate the importance of upskilling amongst professionals across the financial services industry.”
Image credit: Singapore FinTech Association event