Ed Hofstede is President of PPI Benefits and their fast-growing administration division, CustomCare, where he has embraced technology to build one of Canada’s leading Third Party Administrators (TPA’s). 

As a prolific idea generator, Ed has reshaped companies through focus on a differentiated customer experience, team building, and revenue growth.  Ed believes that people perform their best when they enjoy being at work so he tries to keep things light and even serious meetings are rarely concluded without a few rounds of laughter.  His formula for business is:

(Innovation + Execution) X Caring = Success

Ed is a passionate, vibrant speaker and an active advocate for workplace and youth mental health initiatives.  When not working, you will likely find Ed with family, golfing, exercising, or playing guitar.