In this keynote, Nick Maynard, VP of Fintech Market Research at Juniper Research, delves into the rapid rise of account-to-account (A2A) payments. As traditional payment methods evolve, Maynard explores the driving forces behind A2A’s growing adoption, its impact on the payments landscape, and what the future holds. He discusses key opportunities, challenges, and innovations shaping this shift, offering valuable insights into how businesses and consumers can benefit from the seamless, real-time nature of A2A transactions.