Join this strategic 25-minute Fireside Chat, moderated by Derek Freel, UK Head of FinTech at Google Cloud. He is joined by Georgina Bulkeley, Director of EMEA Financial Services Solutions at Google Cloud, who provides an expert look into "Harnessing Generative AI to Transform Financial Services." Georgina begins by moving beyond the hype, outlining the most significant strategic opportunities that Generative AI presents for the sector broadly, and identifying the real, tangible value that FinTechs can capture in the next 12 to 24 months in areas like customer experience, product development, and risk management. The discussion shifts from vision to execution, detailing the critical operational and technological prerequisites for successful Generative AI implementation, particularly concerning the necessity of robust data infrastructure and governance for sensitive financial data. The panellists tackle the major non-technical hurdles, including regulatory and ethical issues, and explore the new frameworks required for responsible AI development to ensure fairness and transparency. The session concludes by looking three to five years ahead, with Georgina sharing the most exciting, even futuristic, application of Generative AI and offering essential advice to FinTech leaders on scaling their AI journey.