Join this insightful 25-minute keynote from Cecilia Tamez, Chief Strategy Officer & Head of Data Science at Euronet (a major payment processing and cross-border transactions provider). Cecilia presents a compelling leadership perspective on the integration of Artificial Intelligence, arguing that AI Won't Lead Your Business—But Great Leaders Will Know How to Lead AI. This session moves past the operational aspects of AI implementation to focus on the essential executive mindset required for success. Cecilia will outline the key strategies leaders must adopt to effectively guide their AI initiatives, ensuring the technology serves the organisation's overall business objectives rather than dictating them. She will discuss how to define strategic direction, establish effective governance, and cultivate a culture where AI is leveraged as a powerful tool for competitive advantage, ultimately placing human leadership and strategic vision firmly at the centre of an AI-driven future.