Join this insightful 20-minute keynote from Nick Fahy, CEO of Cynergy Bank, a bank founded in 2018 with a focus on small-to-medium-sized businesses (SMEs). Nick presents his vision for "Balancing a 'Human Digital' Approach," a strategy of being 'high tech, high touch' and designed to be a "bank out rather than customer in." He clarifies what the term "human digital" truly means in practice, illustrating how this unique philosophy translates into the day-to-day experience for both customers and employees. The session addresses the challenge of measuring success beyond typical digital metrics, with Nick explaining how Cynergy Bank quantifies the "human" factor and tracks KPIs to ensure customer relationships are genuinely strengthened. He shares an example of how the bank has implemented technology not just for efficiency, but to directly improve human interaction. Nick also discusses navigating the rise of AI, explaining where they draw the line between automation and human intervention, and how this human digital approach is specifically tailored to provide a competitive advantage when serving the unique needs of SME clients. Finally, he offers his view on the long-term future and purpose of the physical bank branch in this new banking world.